Professor McGregor urges me to resist displaying hubris1 — which is defined as “excessive pride or self-confidence; arrogance.” Perhaps Professor McGregor misunderstands my motive in writing this editorial.2 In truth, using the platform that I am so privileged to have, I am advocating for our profession to move away from the hubristic notions that physicians — and medical researchers — know best what patients value, without bothering to ask them. It is my hope that CMAJ can play its part in supporting evolving best practice in medical research.
Footnotes
Competing interests: None declared.