RT Journal Article SR Electronic T1 Strategies for improving prescribing practice JF Canadian Medical Association Journal JO CMAJ FD Canadian Medical Association SP 1013 OP 1017 VO 154 IS 7 A1 Anderson, G. M. A1 Lexchin, J. YR 1996 UL http://www.cmaj.ca/content/154/7/1013.abstract AB Drug therapy is an integral component of modern medical care, and practising physicians are faced with the difficult task of keeping up with rapid changes in pharmacologic treatments. Recent evidence indicates that prescribing practice is often inconsistent with criteria for safety and effectiveness. Surveys indicate that community-based physicians are not satisfied with current sources of information on prescription drugs. The dissemination of printed material alone does not lead to improved prescribing practice, but specific education and feedback strategies can. To improve prescribing practice in Canada we need to systematically evaluate strategies to change prescribing behaviour, to design quality assurance programs based on proven strategies and to develop collaboration and cooperation among providers, manufacturers, governments and the public.