PT  - JOURNAL ARTICLE
AU  - Johnston, C.
TI  - US ad uses lure of prompt treatment to entice Canadians needing joint replacement
DP  - 1996 Apr 01
TA  - Canadian Medical Association Journal
PG  - 1071--1072
VI  - 154
IP  - 7
4099  - http://www.cmaj.ca/content/154/7/1071.short
4100  - http://www.cmaj.ca/content/154/7/1071.full
SO  - CMAJ1996 Apr 01; 154
AB  - A Virginia hospital has used newspaper advertisements to solicit Ontario patients who are waiting for hip- or knee-replacement surgery. The ads promote the medical services of US orthopedic surgeons and call attention to exasperatingly long waiting lists for the same surgery in Canada. "Pain doesn't wait," they state. "Neither should you." The hospital says it has been receiving more than 100 calls a week inquiring about the procedure, which costs $15000 (US).