RT Journal Article
SR Electronic
T1 US ad uses lure of prompt treatment to entice Canadians needing joint replacement
JF Canadian Medical Association Journal
JO CMAJ
FD Canadian Medical Association
SP 1071
OP 1072
VO 154
IS 7
A1 Johnston, C.
YR 1996
UL http://www.cmaj.ca/content/154/7/1071.abstract
AB A Virginia hospital has used newspaper advertisements to solicit Ontario patients who are waiting for hip- or knee-replacement surgery. The ads promote the medical services of US orthopedic surgeons and call attention to exasperatingly long waiting lists for the same surgery in Canada. "Pain doesn't wait," they state. "Neither should you." The hospital says it has been receiving more than 100 calls a week inquiring about the procedure, which costs $15000 (US).