- © 2007 Canadian Medical Association or its licensors
[CMA's Director of Publications responds:]
We thank our readers for writing in to share their thoughts on the Testim advertisement that appeared in the Oct. 9 issue of CMAJ.
As CMAJ publisher, I have traditionally evaluated only those advertisements that have not been reviewed and approved by PAAB. This has, for the most part, proved to be an efficient process. The CMA, however, agrees that the ad in question, which was PAAB-approved, is not appropriate for publication in CMAJ. We have therefore altered our advertising approval process, and I will now be reviewing all new ads submitted for publication in the journal. We reserve the right of final approval and the right to refuse any advertisement.
Adherence to CMA's core principles of editorial independence, institutional integrity and consistency with CMA's mission, vision and values ensures that our publications remain trusted and credible sources of information for physicians and others. We continue to welcome an open dialogue with PAAB and our advertisers to ensure our advertising standards are understood and upheld.